The Force is Strong with this One

michelle.gavaldon@gmail.com
(831) 737-4542

Core Skills & Platforms

Campaign & Digital Design
Email marketing, lifecycle campaigns, landing pages, web design, social media creative, digital advertising, brand systems, high-volume production

Email Marketing & CRM
Bluecore, Selligent, Klaviyo, Mailchimp, Bloomreach, Constant Contact, Stensul (Certified Administrator)

eCommerce & Product Content
Shopify, WooCommerce, Hybris, OpenCart, ZenCart, Amazon A+ Content

Web Design & Front-End
HTML, CSS, JavaScript, responsive design, cross-browser and email client compatibility

CMS & Site Builders
WordPress (Elementor, WPBakery, Beaver Builder), Squarespace, Wix, GoDaddy Airo

UI/UX & Systems
Wireframing, layout systems, design systems, Figma, Sketch, Lucid

Design & Creative Tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Canva

AI Creative Tools
Midjourney, Microsoft Designer, Photoroom, Canva AI

Production & Execution
Photo editing, light motion/video, branding, logo design, print production

Collaboration & Workflow
Wrike, Monday, Basecamp, Slack, ClickUp

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ABOUT

Senior Digital Designer specializing in web, email, social media and eCommerce experiences for B2C brands. Expert at translating business and marketing strategy into conversion-focused creative across campaigns, lifecycle programs, and web platforms. Proven track record delivering high-volume digital assets in fast-paced environments while building scalable, on-brand systems.

EXPERIENCE

Excelligence Learning Corporation          2014-Current
Remote – Monterey, California
Senior Digital Designer / Digital Marketing Manager
  • Design and produce conversion-focused email campaigns and digital assets for B2C eCommerce brands, supporting both promotional and lifecycle marketing initiatives.
  • Translate campaign briefs into responsive, mobile-optimized designs aligned with brand standards and performance goals.
  • Collaborate with marketing, content, and development teams to deliver high-quality, on-brand creative across multiple campaigns.
  • Build and maintain scalable email templates and design systems to support efficient, high-volume production.
  • Optimize designs for cross-platform compatibility, ensuring consistent performance across devices and email clients.
  • Supported high-volume campaign production across multiple B2C brands.
Dominion Dealer Solutions / Activator CDP         2022-2025
Remote – West Virginia
Graphic & Web Designer, Digital Media
  • Designed and executed email marketing campaigns and digital assets for automotive B2C clients nationwide.
  • Translated campaign strategy into responsive email and web designs optimized for engagement and conversion.
  • Partnered with Salesforce developers and engineering teams to support campaign builds, QA, and deployment.
  • Produced high-volume campaign assets across email, web, and paid social channels under tight deadlines.
  • Maintained brand consistency and design quality across multiple client accounts and concurrent campaigns.
  • Certified Stensul Administrator, supporting scalable email production workflows and template systems.
Word of Mouth Productions, Freelance
Remote – Pasadena, California
Graphic & Web Designer, Contract
  • Designed a wide range of digital and print marketing assets, including websites, email campaigns, branding, and promotional materials.
  • Partnered directly with clients to translate business goals into effective visual solutions across industries. Managed multiple projects simultaneously, delivering high-quality creative within fast-paced timelines. Developed and maintained websites using platforms including WordPress, Shopify, and custom HTML/CSS.

Other Excelligence Learning Corp. Projects

Additional Projects for Word of Mouth Productions

Other Freelance