The Force is Strong with this One

michelle.gavaldon@gmail.com
(831) 737-4542

Core Skills & Platforms

Campaign & Digital Design
Email marketing, lifecycle campaigns, landing pages, web design, social media creative, digital advertising, brand systems, high-volume production

Email Marketing & CRM
Bluecore, Selligent, Klaviyo, Mailchimp, Bloomreach, Constant Contact, Stensul (Certified Administrator)

eCommerce & Product Content
Shopify, WooCommerce, Hybris, OpenCart, ZenCart, Amazon A+ Content

Web Design & Front-End
HTML, CSS, JavaScript, responsive design, cross-browser and email client compatibility

CMS & Site Builders
WordPress (Elementor, WPBakery, Beaver Builder), Squarespace, Wix, GoDaddy Airo

UI/UX & Systems
Wireframing, layout systems, design systems, Figma, Sketch, Lucid

Design & Creative Tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Canva

AI Creative Tools
Midjourney, Microsoft Designer, Photoroom, Canva AI

Production & Execution
Photo editing, light motion/video, branding, logo design, print production

Collaboration & Workflow
Wrike, Monday, Basecamp, Slack, ClickUp

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ABOUT

Senior digital designer specializing in email marketing and responsive design, driving impactful campaigns that boost engagement for B2C brands. Proven expertise in designing email campaigns, optimizing responsive web experiences, and ensuring cross-platform functionality. Recognized for producing high-quality creative assets that enhance customer interaction and improve production efficiency.

EXPERIENCE

Excelligence Learning Corporation          2014-Current
Remote – Monterey, California
Senior Digital Designer, Web, Email & eCommerce, / Digital Marketing Manager
  • Designed and produced conversion-focused email campaigns, enhancing customer engagement for B2C e-commerce brands.
  • Translated campaign briefs into responsive, mobile-optimized designs aligned with brand standards.
  • Optimized designs for cross-platform compatibility to ensure consistent performance.
  • Built and maintained scalable email templates and design systems, streamlining production processes for efficiency.
  • Collaborated with marketing content and development teams to deliver high-quality creative assets.
  • Supported high-volume campaign production, ensuring timely delivery of creative assets for various B2C brands.
Dominion Dealer Solutions / Activator CDP         2022-2025
Remote – West Virginia
Graphic & Web Designer, Digital Media
  • Executed email marketing campaigns and designed digital assets for automotive B2C clients, enhancing customer engagement nationwide.
  • Executed email marketing campaigns and digital assets for automotive B2C clients nationwide.
  • Collaborated with Salesforce developers and engineering teams to streamline campaign builds and deployment, improving delivery efficiency.
  • Collaborated with Salesforce developers and engineering teams to facilitate campaign builds and deployment.
  • Ensured brand consistency and design quality across multiple client accounts and concurrent campaigns.
  • Acted as a certified Stensul administrator, optimizing email production workflows and template systems for scalability.
Word of Mouth Productions, Freelance
Remote – Pasadena, California
Graphic & Web Designer, Contract
  • Partner with clients to translate business goals into effective visual solutions. Manage multiple
    projects simultaneously, delivering high-quality creative on tight deadlines while developing and maintaining websites on WordPress, Shopify, and custom HTML/CSS.
  • Design diverse digital and print marketing assets, including websites, email campaigns, branding, and promotional materials to enhance client visibility.
  • Manage multiple projects concurrently, ensuring high-quality creative output within tight deadlines.
  • Develop and maintain websites using platforms such as WordPress, Shopify, and custom HTML/CSS.

Other Excelligence Learning Corp. Projects

Additional Projects for Word of Mouth Productions

Other Freelance