Aqua Performance

Website redesign for Aqua Performance, a long-time client. I originally built their site in 2011, and this project marked a full rebuild after they secured budget for an update.

Working within a limited budget, the site was built using the “Briny” WordPress theme. I customized the template and developed a design comp to demonstrate how their branding—logos, colors, and imagery—would translate into the new experience.

Following approval, I led the full design and layout of all interior pages. With an established history working with the brand, I was able to efficiently leverage existing assets, including logos and photography.

The site supports direct-to-customer product inquiries for steps and ladders. Rather than implementing a full eCommerce system, the solution was intentionally simplified to facilitate order requests via email.