Website Launch & Lead Generation Campaign System for
Mar-co Equipment Company
Designed and executed a cross-channel marketing campaign supporting a website relaunch and lead generation initiative. Developed a cohesive visual system applied across sales collateral, email marketing, and digital advertising, ensuring consistent brand messaging and recognition across touchpoints.
Created a suite of scalable assets—including a two-sided sales sheet, email campaigns, and a full set of Google display ads in multiple sizes, optimized for both engagement and performance. The campaign was designed to increase visibility, support search presence, and drive qualified traffic to the newly launched site.