Currently serving as Digital Design Manager at Excelligence Learning Corporation, where I began as a Web Designer in 2014.

I lead front-end design and digital content execution for the Discount School Supply ecommerce website, overseeing homepage experiences, campaign-driven content, and responsive web initiatives while partnering with development teams managing product detail infrastructure.

Working closely with the Creative Director and cross-functional stakeholders, I translate concepts, comps, and merchandising strategies into on-brand, conversion-focused digital experiences across web, email, and social channels using responsive design principles, HTML/CSS implementation, and enterprise CMS platforms including SAP Hybris.

Most recently, I led the redesign and front-end implementation of the Discount School Supply homepage, transitioning the experience from a boxed layout to a modern full-screen responsive design. The project included prototyping layouts in WordPress/Elementor and translating approved concepts into production-ready HTML/CSS components for enterprise deployment.

Over the past decade, I’ve created thousands of digital assets and contributed to multiple evolutions of homepage frameworks, landing pages, and campaign experiences, continuously refining UX, responsive behavior, visual consistency, and customer engagement.

I also manage a small design team, guiding the production of high-volume creative assets—including banners, animations, homepage modules, and promotional content—while ensuring quality, efficiency, and consistency across digital touchpoints.