The Force is Strong with this One
The Force is Strong with this One
Social Awareness Campaign System
Betty White Challenge
Designed and executed a social awareness campaign system supporting the Betty White Challenge, a nationwide initiative encouraging donations to animal welfare organizations. Developed a cohesive visual framework applied across digital and social touchpoints to promote engagement and amplify messaging around the cause.
Created scalable campaign assets that maintained consistency while supporting broad social sharing and participation, aligning brand messaging with a timely, purpose-driven initiative.
Developed a cross-channel awareness and fundraising campaign in response to the Betty White Challenge, a viral movement honoring her lifelong advocacy for animal welfare. Created a cohesive campaign system across web, email, and social media, aligning the initiative with Actors and Others for Animals to drive engagement and donations.
Executed the campaign within a rapid one-week timeline, launching a dedicated website and coordinated outreach across platforms. The campaign raised over $30,000 to support spay and neuter services for low-income families in Southern California.
Social Media Assets & Email Layout
