Developed a cross-channel awareness and fundraising campaign in response to the Betty White Challenge, a viral movement honoring her lifelong advocacy for animal welfare. Created a cohesive campaign system across web, email, and social media, aligning the initiative with Actors and Others for Animals to drive engagement and donations.

Executed the campaign within a rapid one-week timeline, launching a dedicated website and coordinated outreach across platforms. The campaign raised over $30,000 to support spay and neuter services for low-income families in Southern California.

Created and executed digital marketing campaigns for automotive dealerships nationwide, including responsive email design, landing pages, web banners, paid social assets, and promotional web experiences optimized across desktop and mobile devices.

Partnered closely with Salesforce developers and engineering teams to support lifecycle marketing campaigns, front-end email production, and deployment, ensuring responsive performance and consistency across platforms and devices.

Designed and maintained WordPress-based portfolio and campaign showcase websites featuring automotive marketing initiatives, scalable design systems, and reusable digital asset libraries for internal sales and marketing teams.

Contributed to responsive web design, UX-focused campaign execution, and conversion-driven digital experiences aligned with dealership branding and customer engagement goals.

Certified Stensul Administrator responsible for email template governance, workflow optimization, and streamlining high-volume campaign production processes.