The Betty White Challenge

The late, great Betty White was a member of the board of Actors and Others for Animals, and a continued supporter for many decades.

Word of Mouth Productions had planned to produce a memorial video in anticipation of her 100th birthday which would have been January 17th, 2022. That plan pivoted to a memorial video after her passing on December 31, 2021. So, Word of Mouth Productions went about producing the memorial video that we were going to post on the AOA site and social media.

Almost immediately after her passing, an online movement began to honor her life by donating to animal welfare organizations in her name using the hashtag #bettywhitechallenge. I took the opportunity to turn it into a fundraising campaign for Actors and Others.

I purchased the domain name bettywhitechallenge.com and set about creating campaign materials, this included; a webpage, social media and email layout. Everything was assembled in less than a week. The video was completed and I was able to launch the website 7 days before her birthday on Jan. 17th, 2022. Each day that week I made social media posts to Facebook and Instagram, including Stories, encouraging people to donate to AOA in Ms. White’s name, to an organization near and dear to her. Actors and Others sent out an email blast to all subscribers that I designed and built in Constant Contact for them.

The fundraiser collected over $30,000 over the week. The funds were used for spay and neuter services for the pets of low-income families in Southern California.